Roma in Tomelilla got an updated menu, and with that, also a new website and poster.
Svenska: Ny meny till monitor/TV, affisch, pappersmeny samt facebookheader åt Roma i Tomelilla.
The old menu was an animations on a blue backdrop. A video-menu on three different monitors. These menus had moving objects, ads and effects, the text were italic and too fuzzy for people to read. When I first saw it, I offered them my help. As a stranger people do not usually find it so very interesting when you might approach them with ”I could help you guys”, so after a few hours I went back with a mock-up for a new menu. I got to try it out on one of their monitors and it was like night and day, literally!
The new menu had sharp text and black on white backdrop. No fuzzy objects, animations or annoying ads. The people seemed to like the new menu so much that they expressed how great it have become, and how they more likely would look on the monitors rather than the paper-menu, which currently are the old one they are still using. Also the mood at the restaurant became lighter and better in a way, less frustration from the crew to explain what the menu says to old people and those with bad eyesight.
Then I moved on to make the paper-menu. This time around they wanted to go back to the traditional dark blue theme, so after a few mock-ups they chose one, and later on they got a few copies from the local print, which I talked to. Meanwhile I made the poster outside of the house, also dark blue in color. In September, the new paper-menu will be printed and sent out. The monitor menu will become dark blue but with crystal clear text once again with no animation or ads. The poster is however done. And a new website was made to go with it, the logo is new too.
Roma in Tomelilla are great, they are passionate about their food and have also a good sense of service, which many agree upon after ordered some food there. I suggest you check them out if you ever come to Tomelilla and want a pizza, grilled meat or a nice salad.
Fun project for sure! As a bonus, they got a facebook image (the top one) to go along with the theme.